Stop Being the Best-Kept Secret
in Your Industry
You are at a Hashtag event because you take your business seriously. This is for business owners who are ready to be heard by the right people, not just the people already in the room.
UK Business IQ is a professionally produced podcast interview platform that gives credible UK business owners a platform that reflects the quality of their work. One focused, professionally guided conversation becomes a long-term authority asset you can share with prospects, add to your website, and use in sales conversations long after the event.
As a Hashtag Events guest, you have access to a special rate of £97, saving £50 on the standard feature price. Everything is confirmed and transparent before you commit to anything.
Hosted by Geoff Nicholson, performance strategist and experienced podcast host with over 10 years of podcasting and 200+ expert interviews.
Audio podcast feature from £97 | Optional upgrades available | Book directly through the order form
WHY GUESTS FEEL COMFORTABLE ON UK BUSINESS IQ
Geoff Nicholson
Performance Strategist & Broadcaster
When you step into the UK Business IQ virtual studio, you’re not entering a casual podcast conversation.
You’re entering a professionally guided broadcast environment designed to position you at your best.
Broadcasting Experience
With over 10 years of podcasting and more than 200 expert interviews through the Success IQ archive, Geoff understands how to extract insight, not just conversation.
He knows how to:
You won’t be left rambling.
You’ll be guided.
Strategic Depth
Beyond broadcasting, Geoff brings over 20 years of experience working with business leaders as a performance strategist.
The result is a conversation that feels natural and lands with authority.
The Mission
To give the backbone of the British economy, business owners a platform that reflects the quality of their work.
No gimmicks.
No theatrics.
Just structured conversation and professional positioning.
FAQ Section
UK Business IQ is a professionally produced business interview platform, not a free guest podcast.
The fee covers the planning, recording, editing, hosting, and publication of your episode, along with the expertise to guide the conversation so you can communicate your experience clearly and professionally.
Most business owners understand the value of being visible. The challenge is finding a practical, affordable way to create credible content without launching and managing a podcast of their own.
The standard Audio Feature is £147 if your application is approved and you choose to proceed. No payment is required when you apply.
No.
The application is simply the first step and there is no obligation or payment required to apply.
Every application is reviewed to ensure there is a good fit between your expertise, your business and the UK Business IQ audience.
If your application is approved, we will explain the available options, answer any questions and confirm the next steps before any payment is requested or any recording is booked.
The goal is to make sure the interview is valuable for both you and the audience.
Not really.
Many podcasts are designed primarily to create content for the host and grow the host's audience. Guests contribute value, but the platform is built around the presenter.
UK Business IQ is different.
The conversation is designed around your expertise, your experience and the thinking behind your business.
The aim is not simply to record an interview. It is to create a professional authority asset that helps prospects understand who you are, what you do and why people choose to work with you.
That is why many guests continue using their episode long after publication on their website, LinkedIn profile, networking follow-up and business development activity.
That is a good problem to have.
If you are already being invited onto podcasts, you clearly understand the value of visibility and sharing your expertise.
UK Business IQ is not designed to replace those opportunities. It is designed to give you a professional interview built specifically around your business, your expertise and the value you bring to clients.
Many guests use their episode as a central authority asset. It becomes something they can consistently share with prospects before a sales conversation, new contacts after networking events, referral partners, website visitors and potential clients who want to understand more about how they think.
The difference is focus.
Rather than adapting to somebody else's format or audience, the conversation is built around helping people understand what makes you different and why your experience matters.
Even professionals who appear on podcasts regularly often find that one professionally produced interview focused on their expertise creates more long-term value than multiple general guest appearances.
UK Business IQ is designed for business owners, founders, directors, consultants, coaches, trainers, professional service providers and experts who have real experience, real knowledge and genuine value to share.
It is particularly useful for people who know they are good at what they do but feel they are not as visible as they should be.
You do not need to be a public speaker, content creator or podcast regular.
You simply need expertise that could benefit others.
Whether you are an established business looking to strengthen your authority or a growing business looking to build credibility more quickly, a professionally hosted interview can help people understand who you are, what you do and why they should pay attention.
If you have ever felt that your business is one of the best-kept secrets in your sector, UK Business IQ was built with you in mind.
Because people connect with people.
Presentations are useful when you need to teach a process, share data or deliver formal training. However, when the goal is to build trust, credibility and understanding, conversation is often far more effective.
A good conversation allows people to hear how you think, how you approach challenges and what sits behind your expertise.
Most importantly, it allows potential clients, partners and contacts to get a genuine sense of who you are.
That is why podcasts have become such a powerful medium for business owners and experts.
The role of the interview is not to put you on the spot. It is to guide the conversation in a way that helps your expertise come through clearly, naturally and professionally.
No.
In fact, if your main goal is simply to say you have been on a podcast, UK Business IQ is probably not the right fit.
The platform was created because many exceptional business owners, founders and experts are doing outstanding work but are not being seen by enough of the right people.
The interview is designed to help you communicate your expertise, experience and thinking in a way that builds trust and credibility.
The real value is not the interview itself.
The value is what happens afterwards.
A prospect listens before a sales conversation. A referral partner gains confidence in recommending you. A new contact understands your expertise more quickly. A potential client gets a clearer picture of why they should work with you.
The goal is not visibility for the sake of visibility.
The goal is visibility that helps your business.
In practice, this is extremely rare.
UK Business IQ exists to provide useful, educational and credible content for listeners while giving guests a professional platform to share their expertise.
Before recording, guests receive clear guidance on the purpose and format of the interview. During the conversation, Geoff actively guides the discussion to ensure it remains valuable, engaging and focused on genuine insight rather than promotion.
On very rare occasions, content may not be published if it is misleading, inaccurate, excessively promotional, or falls outside the platform's editorial standards.
The production fee covers the preparation, recording and production process rather than a guaranteed publication outcome.
However, because the interview is carefully structured from the outset, the vast majority of guests never encounter this issue.
The objective is always to help you communicate your expertise in a way that benefits both you and the audience.
The interview is a guided conversation about your experience, expertise and the lessons you have learned through your business journey.
You do not need to prepare a presentation.
You do not need to memorise answers.
You do not need previous podcast experience.
Geoff leads the discussion, asks the questions and helps the conversation flow naturally so that your strongest insights, stories and ideas come through clearly.
Most guests tell us they were more nervous before the interview than they needed to be.
Once the conversation starts, it feels much more like a professional discussion than a formal interview.
The aim is not to put you on the spot.
The aim is to create a relaxed environment where your expertise can be understood, appreciated and remembered by the people who need to hear it.
That is completely normal.
In fact, many guests tell us they were nervous before recording, particularly if they have never appeared on a podcast before.
The good news is that you do not need broadcasting experience, media training or perfectly prepared answers.
The interview is designed to feel like a professional conversation, not an interrogation.
Before the recording, you will receive a simple overview of the conversation structure and the topics we are likely to explore. This gives you time to gather your thoughts and feel comfortable with the process.
Geoff's role is to guide the discussion, ask the questions and help bring out your strongest insights, stories and experience.
Most guests find that within a few minutes they stop thinking about the microphone and simply enjoy the conversation.
The goal is not to catch you out.
The goal is to help you communicate your expertise clearly, naturally and confidently.
For many guests, the interview becomes one of the most valuable pieces of marketing content they have ever created.
Rather than constantly trying to explain what you do in a series of social media posts, networking conversations, or follow-up emails, you have a professional interview that allows people to hear your experience, thinking, and expertise for themselves.
Many guests share their episode:
• Before sales conversations to help prospects understand their approach
• After networking events to continue the conversation
• On their website as a credibility and authority asset
• In proposals and presentations
• In email follow-up sequences
• Across LinkedIn and other social media platforms
• With referral partners and strategic contacts
A single interview can continue creating value long after it has been recorded because it helps people understand not just what you do, but why you do it and how you think.
That is often where trust begins.
Once your interview has been professionally edited and prepared for publication, you receive a complete business asset designed to support your visibility and credibility.
This includes:
• A professionally edited UK Business IQ podcast episode
• Publication across major podcast platforms
• A dedicated episode page with a shareable link
• An embeddable podcast player for your website where available
• A full transcript of the conversation
• A personal promotional licence allowing you to share the published episode in its official format
Your episode may also be promoted through UK Business IQ channels and, where appropriate, selected promotional partners.
If you choose a video package, you will also receive a professionally produced video version of your interview.
Additional repurposing licences are available for guests who want to create their own clips, social content,
marketing assets or edited promotional material from the original recording.
The objective is simple: to give you a professional piece of content that continues supporting your visibility long after the recording has finished.
Your interview will be published through the UK Business IQ platform and distributed across major podcast channels, making it easy for listeners, prospects and contacts to access your episode.
Audio episodes are typically available through major podcast platforms including Apple Podcasts, Spotify and other leading podcast directories.
Each episode also has its own dedicated UK Business IQ episode page with a shareable link you can use across your website, social media, networking follow-up, email communications, and business development activity.
Where a video package is included, your interview may also be published through platforms such as YouTube, Vimeo or another suitable video hosting platform depending on the package selected.
The objective is not simply publication.
The objective is to give you a professional, accessible asset that helps more people discover, understand and trust your expertise.
The interview itself typically takes between 30 and 50 minutes depending on the package selected.
Most guests are surprised by how quickly the conversation flows once recording begins.
Following the recording, the episode enters the production schedule where it is professionally edited, prepared and queued for publication.
Episodes are normally published within 8 to 12 weeks of recording.
If you would like your interview published sooner, Fast-Track Delivery is available as an optional upgrade and typically reduces the publication timeline to approximately 3 to 4 weeks.
Many guests choose to use the waiting period to prepare supporting content, update their website and plan how they will promote the episode once it goes live.
The process is designed to balance quality production with a consistent publishing schedule.
No.
UK Business IQ is a professional remote broadcast platform rather than a traditional physical studio.
Interviews are recorded using high-quality remote recording technology, allowing you to join from your office, workspace or another quiet location without the need to travel.
For most business owners, this makes the process significantly more convenient while still delivering professional results.
The focus is not on the studio.
The focus is on the quality of the conversation.
Geoff has spent more than a decade interviewing business owners, founders, leaders and experts remotely, conducting hundreds of professional interviews and helping guests communicate their expertise clearly and confidently.
Many guests find that recording from their own environment actually helps them feel more relaxed, which often leads to a more natural and engaging conversation.
The result is a professional interview experience without the time, cost or logistical challenges of travelling to a studio.
That is completely understandable.
Inviting somebody to guide a conversation about your business requires trust, and it is important that you feel comfortable with the person leading the interview.
The easiest way to get a feel for Geoff's approach is to listen to a few UK Business IQ episodes.
You will quickly notice that the interviews are not about catching guests out, putting them under pressure or creating artificial drama.
The conversations are designed to help guests articulate their expertise, explain their thinking and share the lessons behind their success in a way that feels natural and professional.
Geoff brings more than 20 years of experience working with business owners, professionals and leaders, along with over a decade of podcasting and hundreds of recorded interviews.
His style is relaxed, curious and conversational, but always focused on helping guests communicate their value clearly.
If you would like to talk things through before applying, you are welcome to book a short call and decide whether the platform feels like the right fit for you.
You absolutely can.
In fact, if launching your own podcast is the right strategic move for your business, Geoff would be happy to encourage you to explore it.
The reality, however, is that running a successful podcast requires much more than recording a conversation.
You need to manage recording technology, editing, hosting platforms, distribution, episode scheduling, promotion, content creation and long-term consistency.
For many business owners, the challenge is not capability.
It is capacity.
They already have a business to run, clients to serve and a growing list of responsibilities competing for their attention.
UK Business IQ offers a different route.
Instead of taking on the commitment of building and managing a podcast platform yourself, you can benefit from a professionally hosted interview that allows you to share your expertise, build authority and create valuable marketing content without the ongoing workload.
For many business owners, that is a simpler, faster and more cost-effective way to become more visible.
Yes.
In fact, many guests choose to do exactly that.
Once your episode is published, you will receive a dedicated episode link and, where available, an embeddable player that you can add directly to your website.
Video interviews can also be embedded where the relevant video package has been selected.
Many guests place their interview on their homepage, about page, media page, or service pages because it gives visitors a deeper understanding of their expertise than a written biography alone can.
The interview can also be shared with prospects, referral partners, networking contacts and potential clients who want to learn more about how you think and what you do.
The goal is to make your interview easy to access, share, and use as part of your wider marketing and business development activities.
For many guests, it becomes one of the most effective credibility assets on their website.
Because they make your interview easier to access, share, and use as part of your marketing.
The value of an interview increases when people can watch, listen to, and share it without friction.
Platforms such as YouTube and Vimeo provide reliable hosting, mobile-friendly viewing, website embedding and simple sharing across websites, social media and email.
The specific platform used will depend on the selected package, the content format, and the intended use of the interview.
The technology itself is not the important part.
The important part is making sure your episode is easy for prospects, clients, referral partners and business contacts to access whenever they want to learn more about you and your expertise.
The goal is always to make your content more useful, more accessible and more valuable to your business.
© 2026 Geoff Nicholson. All rights reserved. United Kingdom.